Top 5 Beauty Retail iOS Apps in South Africa Q1 2024

In Q1 2024, the top 5 beauty retail iOS applications in South Africa exhibited diverse trends in downloads, revenue, and active user metrics. Data from Sensor Tower offers a detailed look at their performance.

Standard Skin & Beauty saw consistent weekly downloads, peaking at 338 in the week of February 19. The app maintained a steady download rate throughout the quarter, with a slight dip in early March to 209 before recovering to 261 by the end of March.

Nu Skin Vera experienced a gradual increase in weekly downloads, starting at 33 in early January and rising to 64 by the end of March. The app's download rate remained relatively stable, with minor fluctuations during the quarter.

Think Dirty – Shop Clean had a fluctuating performance with weekly downloads peaking at 95 in early January but dropping significantly to 10 by the end of March. Weekly revenue for the app varied, with a notable peak of $166 in the week of February 26. Active users showed a downward trend, from 538 in early January to 395 by the end of March.

Lush Fresh Handmade Cosmetics demonstrated an inconsistent download pattern, peaking at 121 in late January but dropping to as low as 2 in late February. Active users followed a similar trend, starting at 101 in early January and declining to 38 by the end of March.

Lastly, 娜拉美妆 showed a spike in weekly downloads, reaching 185 in the week of March 18 but dropping to 73 by the end of March.

For more detailed insights and analytics, visit Sensor Tower.